ArkansasStateParks.com, the main website for Arkansas’s 52 state parks, now features a striking new design that just launched, according to Arkansas State Parks Director Greg Butts. Aristotle Internet of Little Rock worked closely with park staff to create this enhanced online tool featuring state-of-the-art search features for finding details on the individual state parks including their facilities and activities. Aristotle’s previous design for ArkansasStateParks.com premiered in 2007. Of the State Parks Division’s 12 websites, this is the main one promoting Arkansas’s state park system.
Butts said, “Arkansas’s state parks system is one of the finest systems of parks and museums in the nation. Our online portal to the state parks continues evolving to support and showcase that. This new design is a strikingly beautiful, user friendly, easy to navigate, and power packed tool featuring easy search features, photos and, details.”
He noted that in today’s world the Internet plays such an integral role in decision-making including travel planning. Research shows that for the majority of active travelers, it’s the exclusive source of information for planning both business and leisure travel. In the last 12 months, more than 900,000 individuals visited ArkansasStateParks.com over 1.4 million times.
These users visited a total of 7.6 million pages, and spent an average of four-and-one-half minutes on the website during each visit.
Butts continued, “Much thought went into this design, keeping it visually striking but making it a more effective tool, where fees and charges, book online features including photographs of overnight and day-use facilities available for rent, and parks’ calendar of events are accessed quickly with as few clicks as possible.”
ArkansasStateParks.com allows users to look at photos of the parks, campsites, cabins, guest rooms featured in four hotel-like lodges, and the wide variety of group facilities, and to make reservations online right from the site.
Butts emphasized, “When Arkansans visit this website, it will swell their state pride as they are reminded of what a beautiful state they call home, and what wonderful state parks they have here to enjoy.” He said when folks from out of state visit the site, the main page will give them a dramatic first impression of Arkansas. “They will see our state is rich in natural beauty with mountains and sweeping vistas, delta lands teeming with wildlife, and clear lakes and streams to fish and float. They will understand Arkansas is rich in history and features special places that tell Arkansas's chapter of America's great story. And they’ll see we offer a wide diversity of park facilities and outdoor activities to experience throughout the seasons.”
According to Joe Jacobs, manager of Marketing and Revenue for Arkansas State Parks, the website’s visually appealing redesign is supported by cutting edge technology making it an easy tool to navigate. He emphasized, “The site is good looking and fast loading. It’s uncluttered, easy to navigate, and easy to read. Every effort was made towards streamlining the search features.”
Jacobs noted that photography is such an important way to showcase Arkansas’s beautiful state parks. “Now the photo tours for each park are featured near the top of each park’s page,” he said.
He said that the most visited single page has always been the Park Finder page. “That was the basis of the upgrades to ArkansasStateParks.com including more search functions and improvements on the ones that already existed. Visitors to the new website are greeted with beautiful photography of our diverse park system, but the reason they visit the site is to find information. The site is designed to help visitors find the park and facilities that fit their needs,” he emphasized. Search functions include Park Finder, Overnight Facilities Search, Group Facilities Search, Trails Database, Searchable Events and Programs Calendar, History Timeline Database, and Park Brochure Search.
Jacobs noted that the website can quickly connect users to details on park’s 70,000 programs and special events, and the park system’s 139 trails totaling 373 miles.
The site also features a new Frequently Asked Questions (FAQ’s) section called Ask the SPG. “SPG stands for State Park Guy/Girl, the persona from our popular Facebook page. The feature allows park staff to track which questions are asked the most, allowing for future improvements to the website. Along with the FAQ’s, visitors can use a form to ask other questions of the SPG,” he said.
In addition to the launching of the redesign of ArkansasStateParks.com, a new mobile site also launched. Jacobs said that over 22 percent of the visitors to the website come from mobile devices. The mobile site allows users of Internet-capable mobile devices, including phones and tablets, to easily access the major functions of the Arkansas State Parks website, including finding parks, trails, overnight accommodations, and park programs.
There are also free apps available for iPhone and Android users for quick access to park information and quick search for parks, trails, and programs.
For further information, contact: Joe Jacobs, manager of Marketing and Revenue, Arkansas State Parks, 1 Capitol Mall, Little Rock, AR 72201, phone: 501-682-6923, e-mail: firstname.lastname@example.org.