News Releases

Sony Running Video Contest to Help America's State Parks

For Immediate Release

(LITTLE ROCK, Ark.)--The Sony Corporation has joined forces with the America’s State Parks organization in a Filmmaker Challenge Contest designed to provide some added awareness and support to state parks across the nation, according to Arkansas State Parks Director Greg Butts. In the competition, park visitors are invited to create videos of their favorite state park experiences in a contest for valuable Sony prizes. Butts said, “This is a reminder for videographers here in our state to feature Arkansas state parks videos in this competition since the September 1 deadline for submissions is fast approaching.”

Details about this campaign can be found at the America’s State Parks webpage For rules, regulation and prize information, visit: Submissions will be accepted through September 1, 2011. America’s State Parks will post the videos on its YouTube page. By joining the Filmmakers Challenge, amateur movie makers will compete for a variety of prizes, including two Playstation®3 gaming systems, two Sony VAIO® laptops, and 19 Sony Bloggie™ Cameras.

Visitors can generate their own footage for all to see and appreciate on America’s State Parks YouTube channel Winners will be announced on November 15.

Brad Reinke, senior vice president for Sony Creative Software, said, "Our collaboration with America's State Parks enables people to see state parks through a new perspective by putting together videos about their park visits using our new multimedia production software.” He continued, "Our park systems are truly national treasures, and Sony’s involvement in this promotion will help spread the word about how to connect today's technology with the majesty of the great outdoors."

Reinke noted that the benefit for Sony is that the company is encouraging visitors to capture, edit, and create their own material using Sony’s new Vegas Movie Studio Platinum HD video editing software. “The benefit for America’s State Parks,” he said, “is that the campaign will help build awareness of America’s magnificent state park systems at a time of reduced budgets for many.” For every sale of the editing software, Sony will donate $20 to America’s State Parks. Additionally, America's State Parks will offer a $30 discount to the public on Sony's Vegas Movie Studio HD Platinum 11.